| POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT |
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Programme Code: PGDMM-10
Objectives: To cater to the individuals who wish to pursue their studies in the field of marketing and to inculcate relevant
competencies for various stages of their marketing career and to enhance their skills needed to be an effective, vibrant
and novel marketing professional.
Potential Career in : Banking, Pharmaceutical, Cooperatives, Credit Organizations Insurance and Investment
Companies, Manufacturing Industries, Automobiles, IT, Telecommunications Oil, Gas and Petro-chemicals, etc
Admission Eligibility : Graduation in any discipline with minimum 50 % marks in aggregate along with one year of supervisory/managerial/professional experience in relevant field. (5 % relax for Reserved Category)
Admitted through -Entrance Test conducted by the University/MAT Score /CAT Score
Duration : Minimum 1 Year and Maximum 3 Years.
Medium : English
Nature of the Programme : Semester Wise
Credits : This programme consists of 36 Credits.First Semester 3 courses of 18 Credits and inSecond Semester 3 courses of 18 Credits.
Fee Structure : Programme Fee: Rs 8,000/-(annual)
Examination Fee: Rs 900(annual)
Application cum Entrance Test Fee-Rs 500
Registration Fee-Rs 100
Programme Structure : There will be three courses (papers) in First Semester and three courses(papers) in Second Semester
First Semester
| S.No. | Name of Courses | Courses Code | Marks/Credit |
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| 1. | Marketing Research | MM2201 | 100/6 |
| 2. | Advertising and Sales Promotion | MM2202 | 100/6 |
| 3. | Consumer Behaviour | MM2203 | 100/6 |
Second Semester
| S.No. | Name of Courses | Courses Code | Marks/Credit |
|---|
| 1. | Industrial or Services Marketing | MM2204/MM2205 | 100/6 |
| 2. | Brand Management or Rural Marketing | MM2206/MM2207 | 100/6 |
| 3. | Sales and Distribution Management or International Marketing | MM2208/MM2209 | 100/6 |
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